Google has announced the opening of applications for the 2025 Google for Startups Accelerator Africa program. This three-month initiative is tailored to support early-stage startups that leverage artificial intelligence to tackle some of Africa’s most urgent issues. Now in its seventh year, the Accelerator invites Seed to Series A startups from across Africa, particularly those focused on AI-driven solutions.
To qualify, startups must have an operational product, at least one founder of African descent, and a articulated vision for innovating responsibly with AI.
Benefits for Selected Startups
Google emphasizes that chosen participants will enjoy numerous advantages, including:
- Personalized technical mentorship from Google and industry experts
- Up to $350,000 in Google Cloud credits
- Access to an expansive network of investors, partners, and collaborators
- Workshops that specialize in technology, product strategy, leadership, and AI implementation
Google’s Commitment to AI in Africa
Google believes in the immense potential of AI to boost Africa’s development, thus committing resources to empower African startups to take the lead in this transformation. A report from McKinsey indicates that AI could contribute an additional $1.3 trillion to the continent’s economy by 2030, contingent upon significant grassroots innovations being nurtured.
“Startups are the key problem solvers in Africa. When equipped with the right resources, they can extend their influence beyond local communities,” stated Folarin Aiyegbusi, the Head of Startup Ecosystem for Africa at Google. “This program embodies our conviction that AI can be transformational when shaped by individuals who possess a deep understanding of the local context.”
Impact of the Program
Since its inception in 2018, the Accelerator has successfully supported 140 startups from 17 African nations. Collectively, these alumni have secured over $300 million in funding and created more than 3,000 jobs. Many have emerged as regional and international frontrunners in their respective fields.
One noteworthy participant, Crop2Cash—a graduate of the program—in the agritech sector, utilizes AI technology to digitally onboard smallholder farmers. This allows them to establish financial identities, gain access to credit, and utilize traceable payment and productivity tools. Google points out that Crop2Cash is significantly improving agricultural productivity and opening economic avenues for farmers who have previously been marginalized from formal financial systems, demonstrating the profound impact that can arise when African startups receive necessary support for growth.
Startups interested in joining the 2025 cohort can submit their applications at: Google for Startups.
Key Highlights
In the previous year, Nigerian startups represented 50% of those selected for the program across the continent. The 2024 cohort included ten tech startups from Nigeria, Kenya, Rwanda, and South Africa, focusing on using AI to address considerable challenges across various sectors such as fintech, climate, health, and beyond.
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