PUMA to Become Official Ball Supplier for Premier League Starting in 2025/26 Season
PUMA has announced a significant partnership with the Premier League, set to take effect in the 2025/26 season. This collaboration marks a pivotal advancement in PUMA’s efforts to enhance its brand recognition and establish a strong presence in the elite football landscape.
The announcement, made on Monday, reveals that PUMA will supply match balls for every Premier League fixture, taking over from the current supplier, Nike. This information was shared on the PUMA website and supported by a press release on BusinessWire.
In addition to providing match balls, PUMA plans to engage with the Premier League on grassroots football initiatives, influential marketing campaigns, and events such as the Premier League Summer Series taking place in the United States. PUMA CEO Arne Freundt stated, “The agreement with the Premier League, the most-watched football league in the world, is a major milestone in PUMA’s strategy to elevate our brand. With PUMA’s ball at the center of attention during every match, we aim to create unforgettable experiences for players and fans alike.”
With its broadcasts reaching over 900 million homes in 189 countries, the Premier League offers a unique platform for visibility and expansive brand development. This partnership highlights PUMA’s goal to broaden its impact in the realm of football. The brand also aims to leverage its existing sponsorship of Manchester City and partnerships with Premier League athletes such as Jack Grealish, Kai Havertz, and James Maddison.
Premier League Chief Executive Richard Masters expressed enthusiasm about the collaboration, noting PUMA’s long-standing dedication to football. “We are thrilled to welcome PUMA as the Official Ball Supplier of the Premier League,” he commented. “Their global presence and commitment to excellence resonate with our values, and we look forward to partnering on initiatives that will inspire fans around the world.”
Through this landmark agreement, PUMA aims to fortify its footprint in top-tier football while ensuring its brand remains a focal point in the world’s most-watched league. As stated in the announcement, both the Premier League and PUMA are eager to embark on this official partnership beginning in the summer of 2025.
Richard Masters reiterated his excitement, saying, “PUMA has a rich history in football, and we eagerly anticipate seeing their new ball in use at our matches starting this summer. Their global outreach and commitment to high standards align with our ethos, and we are excited to collaborate on diverse projects aimed at enhancing community engagement and inspiring fans globally.”
Arne Freundt also expressed positivity about the partnership, highlighting the potential for PUMA’s performance technology to make a significant impact on the game while connecting with fans worldwide. “With PUMA’s ball at the forefront of every match in this remarkable league, we will create lasting memories for players and supporters alike.”
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