TikTok Teams Up with International Paralympic Committee to Elevate Para Sports at Paris 2024
TikTok has partnered with the International Paralympic Committee (IPC) to bring unparalleled visibility and engagement to the Paris 2024 Paralympic Games, further solidifying its role in promoting inclusivity and breaking down barriers in sports. This collaboration is aimed at enhancing global awareness of Para sports and the incredible achievements of Paralympians and Para athletes worldwide.
As the official partner of Paralympics GB in the UK, TikTok is not just focusing on promoting the event, but also empowering athletes to connect with new audiences through creative and authentic content.The platform is hosting specialized content workshops for Paralympics GB athletes, equipping them with the skills needed to effectively engage with fans and advocate for positive change for the world’s 1.3 billion people with disabilities.
During the Games, which run until September 8, 2024, There will provision of exclusive content through TikTok LIVE, offering unique perspectives of the opening and closing ceremonies, behind-the-scenes tours of event venues, and interviews with Paralympians and their families.
This initiative allows the Tik-Tok community to be part of the action, with opportunities to participate in exclusive events and contribute through donation-based gifts.
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