Instagram Opens New Office In New York (Pictures)

Image sharing app owned by Facebook, Instagram now has a new office in New York.

For the design of the newly minted, tech-infused work base, the social media platform utilized architecture firm Gehry Partners. Alongside Kitty Bromhead the NYC culture lead, the in-house design team worked together to provide detailed cues for the direction of the large project. New York’s natural aesthetic served as a source of design inspiration.

Key highlights of the space include the Digital Greeting Wall and the Dome, both part of the company’s entrance area. The wall features curated Stories and feed content captured by global users of the platform. While the Dome, a partial shape with overhead lighting and moveable seating offers an interactive user experience for visitors. The numerous meeting rooms and mini-kitchen areas throughout the designed space provide countless options for the creative staffers.

The new company’s office is spectacular for many reasons but unique for one reason – the office interiors are styled after the app.

WIRED exclusive takes a look at the inferiors closely below:


instagram new office
The office in NYC appears to be more contemporary than that of California, showing more of word based outlook

instagram NYC office
The corridors are open vault walk-ways with a serene touch of colours that are less bright..
instagram New york office 300 staff
The NYC office opened with 300 staff

The New York office habours over 300 staff according to the company’s co-founder, Mike Krieger.

Some lookout at the California office:


The Spectacular Lobby
instagram new office
A digital gallery displaying content from Instagram frames the reception desk in the lobby, making it clear just where you are. “You want to feel like you arrived at Instagram,”Spalter says. “Instagram isn’t just a big logo or app icon, it’s the content.” Eight digital displays feature photos and videos, and others highlight Instagram’s signature ombre color scheme.

 App themed Backdrops
instagram new office
Walk past the first-floor dining area—which, with its white tile and minimalist wood stools, Spalter describes as a Scandinavian cabin”—and you’ll reach a studio of sorts. Instagram hired a Hollywood set designer to craft three modular sets perfectly illuminated for mobile photography. The scenes include a twinkling starscape, tableau of moon and sun, and a sunset-hued sky reminiscent of Instagram’s icon. They’re the perfect place for visitors and employees to snap a pic.

The Simplistic Dining Room
instagram new york office
Conference rooms usually induce yawns, literally and metaphorically, but Spalter loves the white-walled room where he and his team will hash out new features. “My team is really excited about having a standing space where we can discuss design work in progress,” he says. Large, replaceable foamcore boards snap right onto the wall, creating vast places to display work and refine ideas. Two standing tables with tall chairs encourage participation and collaboration because it keeps people moving around the room. “It’s not magic, but it changes the purpose of the room,” Spalter says.

The Micro Kitchen
instagram new york office
That same vibe applies to the rest of the office. Even the fully stocked micro-kitchens on each floor. Each features a long wood table where people can linger over coffee or lunch. “It’s a great way to have casual conversations with the people you bump into,” Spalter says. “Which helps us feel like we’re all one company.”

The Blue Bottle
instagram blue bottle office newyork
Coffee is the fuel powering any office, and Instagram didn’t skimp. It selected the ultra hip Blue Bottle for its coffee bar. Spalter let Blue Bottle design the space, which looks pretty much like the rest of the office—lots of light-colored wood and white walls. “Their furniture might be better than ours,” Spalter says. “I looked at the bottom of the chairs to figure out how I could get them.”

Aesthetics and decorations
instagram new york office styled after the app
The open floor plan required creating quiet places where employees can concentrate, or get a few moments of quiet. The biggest is the library, where the shelves teem with art and design books and employees can sketch with colored pencils or relax with a coloring book.

The new office is not set to the usual feel like the California office, which was set to keep you in the app even in real life. We can say the California office is “all about Instagram!” but that of New York is strictly for serious business.


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