The Location Marketing Conference and Awards (LOMA) is set to become a defining moment for Nigeria’s entertainment and Out-of-Home (OOH) advertising industries.
LOMA Conference and Awards- Advertising boosts Visibility takes place in Lagos on the 27th and 28th of September 2024, the event is poised to accelerate growth, innovation, and collaboration across these sectors, with a focus on harnessing the power of OOH advertising to drive the future of Nigerian entertainment.
With the theme “Unlocking the Power of OOH Advertising in Building and Growing Nigeria’s Entertainment Industry,” LOMA 2024 will bring together leading professionals from the entertainment, OOH, branding, and creative sectors. The conference is designed to address both the challenges and opportunities within these industries, providing attendees with a unique platform to explore how OOH advertising can revolutionize audience engagement, visibility, and brand growth.
Keynote speaker Yinka Adebayo, Group Executive Director of OMG WeCa, will headline the event with his address, “Exploring the Impact of Out-of-Home Advertising on the Evolution and Expansion of the Entertainment & Media Industry in Nigeria.” His insights will set the tone for the conference, which promises to deliver actionable strategies for leveraging OOH advertising to propel Nigeria’s entertainment industry to new heights.
A host of other high-profile industry leaders, including Abisoye Oruye (Media Manager, Sub-Saharan Africa, FC WAMCO), Elohor Olumide Awe (Portfolio Manager, Non-Alcoholics, Nigerian Breweries), Amobi Ezeaku (CEO, Rangers International FC Enugu), and Remi Du Preez of Polygon, South Africa, will also share their expertise through presentations and panel discussions. These sessions will cover how OOH can be integrated into broader marketing strategies to enhance visibility and drive market expansion for entertainment brands.
LOMA Awards: Honoring Excellence in OOH Advertising
The event will culminate with the LOMA Awards on the evening of September 28, recognizing the exceptional talents and organizations that have leveraged OOH advertising to create impactful campaigns. The awards will celebrate the achievements of individuals and companies that have contributed to the growth of the OOH industry between June 2023 and May 2024, spotlighting their innovations and successes.
A Platform for Innovation and Collaboration
The LOMA Conference and Awards is more than just a gathering; it’s a movement aimed at inspiring the next era of innovation in Nigeria’s entertainment and OOH industries. By bringing together the brightest minds and key players, LOMA aims to foster collaboration, drive new ideas, and provide valuable insights for professionals looking to stay ahead in these competitive sectors.
For anyone serious about the future of Nigeria’s entertainment industry and the role OOH advertising will play in it, the LOMA Conference and Awards is an unmissable event.
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