Nigerian TikTok Star Habeeb Hamzat, aka Peller, Reveals Earnings of N20 Million Weekly
In a recent interview with Channels TV’s “Rubbin Minds,” hosted by Ebuka, Nigerian social media influencer and streamer Habeeb Hamzat, popularly known as Peller, disclosed that he earns between N15 million and N20 million weekly on TikTok. The 19-year-old influencer shared insights on his revenue generation through TikTok live sessions, noting the platform’s revenue-sharing model.
Peller explained, “When I’m active on TikTok, I can make up to N20 million in a week, but TikTok takes a cut. For example, from a $2000 revenue, I can only withdraw about $1500.” His primary source of income comes from engaging in live streaming sessions, during which he adopts a strategic approach to his dialogue. “Initially, I focused solely on making money, but my earnings increased significantly when I adjusted my speaking style,” he revealed.
The influencer elaborated that his live sessions can be quite lucrative. “I could have one session where I talk for about 30 minutes and earn roughly $3000. I don’t go live every day, as I want to maintain some exclusivity. I typically go live three times a week, and there was a time when I earned as much as $10,000 in a single session after achieving high viewership,” Peller remarked, expressing surprise about reaching such high figures, traditionally hovering around $7000 to $8000.
Peller Dominates the African creators‘ Space
Peller boasts nearly 7.7 million followers on TikTok, representing a growing trend in Africa’s burgeoning Creator Economy, which was valued at $3.08 billion in 2023 and is projected to reach $17.84 billion by 2030, with an impressive annual growth rate of 28.5%. The vibrant industry mainly attracts young people, with 96% of African creators aged between 18 and 34, and women making up a slight majority.
As the digital landscape evolves, platforms such as TikTok and YouTube provide content creators with opportunities to monetize their work effectively. Frank Eleanya, CEO of Selar, an African e-commerce platform for creators, affirmed that these channels have enabled individuals to connect with global audiences and enjoy financial rewards. In Nigeria alone, the creative sector currently employs approximately 4.2 million people, making it the second-largest employer, with projections of generating an additional 2.7 million jobs by 2025.
Peller’s relationship with Jarvis
Recently, Peller and fellow TikTok star Elizabeth Amaduo, known as Jarvis, have attracted media attention due to their professional journeys and romantic relationship. Peller recently celebrated winning two accolades at the Pulse Influencer Awards: TikTok Influencer of the Year and Next Gen Influencer of the Year. The awards ceremony was highlighted by a memorable on-stage moment when Peller shared a passionate kiss with Jarvis while dedicating the awards to her.
The couple has drawn mixed reactions from the public. One social media user, under the handle @UnkleAyo, criticized Jarvis for allegedly stepping away from her successful AI skit career to become primarily identified as Peller’s partner. He expressed that Jarvis had previously excelled in her niche, creating content that resonated widely with audiences.
In response to these comments, Peller vocally defended Jarvis in a live stream, expressing frustration over such opinions. Meanwhile, former Big Brother Naija housemate and comedian Dee One praised both creators for their independent success, suggesting they don’t need endorsements from older celebrities to maintain relevance.
Jarvis herself addressed her recent absence from social media, revealing that she was dealing with a jaw tumor diagnosed as a dental issue. Sharing her experience, she stated, “I initially thought it was just a tooth problem, but the doctor informed me it was a tumor in my jawline.”
Peller engages Jarvis
Peller has excitedly shared the news of his engagement to his rumored partner, Jarvis, in a touching Instagram update. The post features a viral video that captures the emotional and unforgettable moment of his proposal.
Set in a high-end restaurant, the proposal took an unexpected turn as Jarvis initially appeared taken aback by the surprise. Surrounded by close friends and family, she was gently encouraged to accept the genuine proposal. After a moment of anticipation, Jarvis joyfully replied “yes,” prompting a tender embrace between the two.
In his Instagram caption, Peller expressed his elation and shared that they have set their wedding date for 2025. He wrote, “Congratulations to me, she said yes and she kissed me.”
Inspired by Canadian content creator Pinky Doll, Jarvis aims to innovate within the AI-themed genre, stepping away from traditional content to forge a unique path. The graduate of Accounting from Ambrose Alli University has collaborated with prominent TikTok figures and even ventured into film.
Peller made his entrance into the TikTok scene around 2021 and now holds the record for the highest-viewed streams in Africa, amassing 76,000 views, eclipsing his earlier record of 60,000 views featuring artist Olamide. He was also recognized as the ‘Best Content Creator’ at the Trace Awards and Festival in 2024, cementing his status in the digital ecosystem.
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