The broadcasting giant reached a “commercially viable agreement” with New World TV, the Togolese audio-visual group and AFCON broadcast rights holder for sub-Saharan Africa.
The statement released on Wednesday highlighted MultiChoice’s success in securing the rights for the 34th edition of Africa’s premier men’s football competition set to take place in Ivory Coast from January 13, 2024, to February 11, 2024.
This announcement follows a previous disclosure by MultiChoice, where it initially revealed a failure to acquire the broadcasting rights for AFCON. However, the company’s perseverance led to a subsequent agreement with New World TV.
The competition for broadcasting rights in sub-Saharan Africa saw Startimes entering the scene with a sublicensing deal with New World TV, ensuring additional coverage for the AFCON games.
In related developments, the Nigerian Television Authority (NTA) signed a memorandum of understanding with AfroSports TV, a cross-continental Free-To-Air (FTA) sports channel, to broadcast AFCON exclusively to the Nigerian audience.
As football enthusiasts eagerly await the kickoff on January 13, the arrival of the Super Eagles of Nigeria in Ivory Coast adds anticipation to Group A matches against Equatorial Guinea, Ivory Coast, and Guinea-Bissau on January 14, 18, and 21, respectively.