Like Meta and X (formerly Twitter) platforms, TikTok also has monetization opportunities for its creators to earn money on its platform.
Tiktok is one of the most popular social media platforms in the world with over 1.7 billion users.
It is a short video-sharing platform that has gained massive popularity over the years.
Like other social media platforms, Tiktok provides opportunities for creators to earn on its platform. Below are 10 ways you can earn from the Tiktok monetization features.
Exploring 9 Ways to Earn Money on TikTok
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TikTok Creativity Program
The Tiktok monetization program is called the Creativity Program. This is the program that allows creators earn on the platform.
Tiktok has a list of requirements in order to apply for this program, which includes having at least 10,000 followers and at least 100,000 video views in the last 30 days.
Another important requirement is that creators must post videos that are longer than a minute to receive compensation through this program.
TikTok claims that creators can earn up to 20 times more than offered through its Creator Fund program.
Earn by Live streaming on TikTok
You can also earn money on TikTok with your live broadcasts. However, this is only available to accounts with more than 1,000 followers.
Qualified accounts on TikTok can start live streaming and monetizing their videos.
Users can buy and gift coins during live videos. These coins can be exchanged for money later on. This is called Gifting.
TikTok Creator Marketplace
The Tiktok Creator Marketplace is the official platform for creators to create advertising-based content to promote brands and earn compensation for their work.
The requirements to join the program are listed below:
- You must be at least 18 years old.
- You must own a Personal (or Creator) account. Business accounts are not eligible.
- You must have over 100,000 followers.
- You must have uploaded at least 3 videos in the last 28 days.
- You must have received over 100,000 likes on their videos in the past 28 days.
- You must reside within the 24 countries where TikTok Creator Marketplace is available.
If you meet these requirements, you can apply to brands that have “open campaigns” on Tiktok and earn on the creator marketplace. Brands can also send invitations to you directly if they are interested in collaborating with you.
TikTok Affiliate Marketing Program
The Tiktok Affiliate marketing is somewhat similar to its Creator’s Marketplace feature. However, there are slight differences.
The affiliate marketing enables you connect with brands or businesses you trust and promote their products online.
It works in a way that when followers purchase the products through the link or code that you have provided, you get to earn commissions from the brand for each sales made via your referral links.
The Affiliate program requires that you have a business account with TikTok to place clickable links inside video descriptions or in your bio.
TikTok Shopping
This is a great TikTok monetization for small businesses to grow their visibility. It enables you open a shop and sell your products online.
TikTok is in partnership with Shopify to allow users sell directly through the app.
There are some requirements before setting up your shop. Eligible users can spread the word about their businesses through in-feed videos, live, and product showcase tabs.
Get tips or donations on Tiktok
TikTok has a tipping feature that allows creators receive money from their fans.
Fans can send virtual gifts and coins to their favorite creators. These gifts and coins are redeemable as Diamonds, a TikTok’s digital currency.
The feature also allows creators connect third-party platforms to their TikTok accounts to collect tips from their fans.
You can apply for the TIKTOK Tipping if you meet the requirements and view your tips inside
TikTok Pulse
TikTok Pulse is a way for advertisers to boost their brand’s content while sharing their revenues.
It is a contextual advertising that enable the platform to give back to its users through an ad revenue-sharing program.
Eligible creators can receive as much as 50% split of ad revenue from TikTok, and brand ads will appear in the top 4% of content on any given day.
TikTok aims to highlight the culture and trends created and shared on the app. This way it is a win-win situation for the its users as they get to earn from the growth of the platform’s revenue on ad.
TikTok Series
The Tiktok Series is another monetization feature that allows creators to share collections, that users can purchase for viewing access.
This feature allows you create your own exclusive contents, that is only viewable upon purchase. One series can have up to 80 videos, each with a max of 20 minutes.
This option is only open to creators who meet the following requirements:
- Are 18 years or older.
- Have an account that’s at least 30 days old.
- Have at least 10K followers.
- Have posted at least three public videos in the last 30 days.
- Have at least 1K authentic video views in the last 30 days.
Tiktok Video Gifts
The Tiktok Video Gifts allows creators enable Video Gifts. This means you can collect Diamonds based on the popularity of your video.
There are set requirements to apply for this feature thus:
- Reside in a region where Video Gifts are available.
- Be at least 18 years old.
- Have at least 10K followers, with an account that is older than 30 days.
- Have published a public video in the last 30 days.
- Follow TikTok’s Community Guidelines and Terms of Service.
Note that only personal accounts are eligible for Video Gifts. Business accounts are ineligible for this feature. Also videos which include Duets or Stitches, Ads, promoted posts, or sponsored content are ineligible for Video Gifts.
