Search engine giant, Google, a subsidiary of Alphabet Inc has said that it suspended 12.7 million advertisers and blocked 5.5 billion adverts on its platform in 2023 due to policy violations.
The information was contained in Google’s 2023 Ads Safety Report. The actions reflect nearly double the previous 12 months.
“Billions of people around the world rely on Google products to provide relevant and trustworthy information, including ads. That’s why we have thousands of people working around the clock to safeguard the digital advertising ecosystem. Today, we are releasing our annual Ads Safety Report to share the progress we’ve made in enforcing our advertiser and publisher policies and to hold ourselves accountable in our work of maintaining a healthy ad-supported internet,” it said.
In 2023, it said scams and fraud across all online platforms were on the rise.
It added: “Bad actors are constantly evolving their tactics to manipulate digital advertising in order to scam people and legitimate businesses alike. To counter these ever-shifting threats, we quickly updated policies, deployed rapid-response enforcement teams and sharpened our detection techniques.”
Join our Channel...