Meta’s in-stream ads monetization features on videos is quite popular but only a few persons know that you can also make money from your engagements – likes, shares and comments- including those on your articles and photos.
The Meta Bonus Program allows you make money from shares, likes and comments on your videos, articles and even photos.
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Learn About the Meta Performance Bonus – Shares, Likes and Comments
The Meta performance bonus monetization tools allow users who are signed on to the program monetize their engagement and performance on almost every content they post on either Facebook or Instagram platforms, except reels.
Here is how it works: You earn based on your engagement on your video, texts or photo posts. So every time someone likes, likes or comments on your posts, you get to earn based on the level of such engagements.
This is a brilliant feature, especially for those who do not make much of video content. It means you can monetize your articles and photo posts, plus your videos are also included.
The Bonus program allows you earn money based on performance, earnings or content challenges that reward you when you reach key milestones and achievements.
You can even sign up for multiple bonus programs and maximize your payouts if you meet the relevant requirements.
With performance bonuses, you are rewarded based on achieving milestones such as views and interactions.
The Reels Play bonus program
In 2023, Meta put a hold on the Reels Play bonus program, which paid creators on Instagram and Facebook when they reached certain video-viewing benchmarks.
The Reels bonus program was initially launched it in 2021 to rival with TikTok monetization. Creators saw huge payouts — sometimes earnings surged to tens of thousands of dollars. However, in 2022, some creators reported that payments had dropped, and it was becoming harder to make the same amount in bonuses.
Meta eventually called it off in 2023. Hence, the bonus program does not currently include earnings on reels )(short videos) but supports earnings on longer videos.
The video below explains more on the pause on bonus on reels by Meta.
How to Apply for Meta Bonus Program
To earn via the Performance Bonus Program, you can apply here.
Meta can also send you an invitation to join the program based on your performance. If you are based in Nigeria, you may have to wait until Meta officially approves the feature for your country before applying.
Read about are 5 things you can do to get monetized on Meta by clicking this link.
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